Ever since I was in high school, my eyes were glued to some type of lens. My passion for photography started with my oldest child. She entered a Disney Fairy contest, and the picture quality not the best. That is when I decided to pull the trigger on getting a professional camera, and the rest is history. I enjoy taking portraits, sports and family shots.

My web design days started back in the late 1990s during the dotcom era. I started out programing in Java, then played around with JavaScript and ActionScript. Finally, I built web sites using Notepad, until my love affair for Macromedia started. The rest is history. Some still think WYSIWYG are horrible, but I have been able to build beautifal sites using Dreamweaver as my editor.

Building web sites was and is a fun hobby. However, I always wonder if people ever visit the sites I build. That is when I got into analytics. Click Tracks, Web Trends, Google Analytics, and SiteCatalyst were the analytics tools I was exposed to. Once I had a grasp on the analytics side, a good friend, Rhett Norton, introduced me to A/B Testing, and I must say, this was the best part of online business intelligence I have ever been exposed to!